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Excelling in a mature market

Odfjell Terminals Rotterdam is focusing its business strategy on more specialised markets as it brings the remaining part of its capacity into operation

While an influx of capital into the mature ARA hub has led to more storage capacity being built, Odfjell Terminals Rotterdam is focusing on excelling in specialist product ranges to provide more market value.
After several years of favourable contango conditions, the ARA is now oversupplied with middle distillate and petrol storage – and more is yet to come by market players in Rotterdam, Amsterdam and Antwerp thanks to easy access to capital against favourable terms.
However, executives at Odfjell Terminals Rotterdam are looking to expand in certain specialised markets where they can add the most value to their customers. As it brings the last of its storage capacity into operation following the issues it faced in 2012, CEO Frank Erkelens explains how a comprehensive masterplan detailing the future strategy of the terminal ensures the...

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