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Doing business with an open heart and mind

As Vopak celebrates its 400th anniversary, Tank Storage Magazine speaks to its CEO about how it is positioning itself for the next century in tank storage

The key to success when conducting business in international markets is to do business with an open heart and an open mind according to Vopak CEO Eelco Hoekstra.
Since the 17th century, the world’s leading independent storage terminal operator has abided by two core business principles, which have been crucial in its continuing success in the market.
The first has been to have an open mind when conducting business in international markets by understanding different cultures and perspectives to build mutually beneficial relationships and the second is to establish clear rules and regulations and dissolve trade barriers.
Hoekstra explains that Vopak’s ongoing business strategy is based on three pillars – growth leadership, where assets are in the right locations for future trade flows, operating assets based on safety, servic...

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