World-renowned motivational speaker Steven Van Belleghem will deliver his insights on the use of AI in the storage industry during his keynote talk at the StocExpo Europe 2019 conference.
Van Belleghem will discuss how the bulk liquid storage industry can work to win business in a world increasingly driven by artificial intelligence at the event taking from March 26-28 at the Ahoy Rotterdam.
Customers today hold new expectations of what benefits companies should deliver. These include the provision of hyper-personalised offerings and seamless interfaces. Van Belleghem will identify and expand upon the three areas of investment decision-makers must focus on if they are to lead AI first-companies; data leverage, effortless user interfaces and intelligence augmented.
He will also reflect on the new competitive battlefield ushered in by the rise of AI. Non-tech companies in attendance will be taught how to deal with this. Van Belleghem will stress the importance of leveraging human strengths, as he argues that human empathy, passion and creativity, will become even more valuable for companies the more digital the world becomes.
In addition, Matthew Hudson, terminal manager at Shell, will also deliver a presentation on the practical implications of implementing new oil terminal technologies. By working to modernise Shell's terminals, Hudson hopes to deliver value both financially and in terms of safety, as tank offline time and human exposure are reduced.
Shell has invested in ROV technology in the form of robotic tank-cleaning. Hudson will talk about how he wants to take this technology further by developing submersible robots. These will be designed to enter through the roof of an oil tank into the product, removing the need to drain down the tank and break containment.
Hudson will also discuss the value he places on building professional networks in order to share knowledge. To put this into context, Shell recently called in a brain cancer surgeon who spoke about the marker dyes he uses as part of his work. These attach to certain brain cells and fluoresce under the right light. This thinking helped Hudson's team to work towards developing marker dyes that attach to hydrocarbons in a facility; a process that functions as a leak detection service.
Hudson works continuously to develop and modernise Shell's terminals. His talk will touch upon the very latest developments the company is trialling. Right now, for instance, the team is developing instruments to do product quality samples inline in order to provide more accurate readings and to avoid the need to break containment by pulling a physical sample out of the line.
Mark Rimmer, divisional director for StocExpo Europe, says: 'To have people of Steven and Matthew's calibre taking to the stage is fantastic. Steven is a global phenomenon and his talk will provide companies in attendance with genuine insights into how they can make the most out of the latest technologies to win the hearts and business of customers. And Matthew, a leading innovator in his sphere, will no doubt inspire companies to think big and think differently.'
The conference will run alongside the three-day exhibition, featuring more than 200 suppliers showcasing their latest innovations.
For more information about the conference, click here.
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