Nordic Storage has the right idea
Listening to one of Sweden’s top speakers at a luxurious hotel overlooking Monaco, one would be excused for forgetting they were at a petrochemical storage event.
On 12-13 September Sweden-based Nordic Storage held a conference to bring together industry members throughout the supply chain. Having held a similar event in France last year, the company was hoping for comparative success in Monaco. And it need not have worried.
The event kicked off on the first day with an imaginative presentation on how even a seemingly conservative industry requires a vast amount of creativity and new ideas.
The speaker, Teo Härén, explained that in such a competitive industry giving a customer only what they ask for is no longer enough.
To exemplify this, and prove there is always more than one way of solving a problem, his anecdotal speech covered ways of using a brick, the most efficient method of doing the high jump and the supposedly correct direction to swim in a pool.
His presentation certainly gave delegates something to think about, and by the end, it was clear to anyone listening why he has been nominated as Sweden’s speaker of the year.
